Indigo celebrates release of new Harry Potter book with ‘midnight magic’ events

Harry Potter and the Cursed Child Parts One and Two

‘Harry Potter and the Cursed Child Parts One and Two’ hits shelves July 31 and Indigo is having a special event to celebrate.

Indigo is hosting special “midnight magic” events Saturday night to celebrate the release of the new book Harry Potter and the Cursed Child Parts One and Two.

Scheduled at locations across the country, the “midnight magic” events begin at 10 p.m. on July 30 and will allow eager readers to get a copy of the book or pick-up their pre-order right at 12:01 a.m. on July 31.

“We are huge Harry Potter fans at Indigo and are counting down the days until we can dive back into J.K Rowling’s Wizarding World,” Kirsten Chapman, EVP, Digital and Chief Marketing Officer for Indigo, said in a statement. “We look forward to celebrating at our stores with fans from coast-to-coast as the Harry Potter headquarters in Canada once again.”

Harry Potter and the Cursed Child Parts One and Two is a special script book of the play by Jack Thorne. It’s based on an original story by J.K. Rowling, Jack Thorne and John Tiffany and tells the story of an older Harry Potter, who is now an employee at the Ministry of Magic and father to three school-age children. The release of the book coincides with the world premiere of the play in London’s West End on July 30.

Indigo has many activities planned at the “midnight magic” events, including Harry Potter trivia and the chance to send a birthday wish to author J.K. Rowling (Rowling’s birthday is on July 31, the same day as Harry Potter). Indigo is also encouraging Harry Potter fans to dress up as their favourite characters for the events and will be handing out colouring sheets and washable tattoos, among other things.

Indigo says their stores will stay open until the last customer has been served. For more information and a complete list of participating stores, visit indigo.ca.

Are you excited for the release of Harry Potter and the Cursed Child Parts One and Two? Share your thoughts in the comments below or at facebook.com/bamcatBuzz.

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